Last week, Amazon had its gigantic Amazon Web Services re:Invent conference in Las Vegas, presenting the latest developments in its mammoth cloud computing platform to a crowd of thousands of IT professionals.
Except that during one presentation extolling the virtues of Amazon‘s super-efficient data centers, Amazon Web Services VP of Infrastructure Jerry Hunter used a picture of one of Google’s data centers instead. Whoops.
That picture is actually a part of the search giant’s vaunted “Jupiter” network, which supports the entire company from the inside, as pointed out in a Google+ post by Google cloud boss Urs Holzle.
In a reply to Holzle’s post, Amazon Web Services marketing employee Jim Sherhart, who helped prepare the presentation for re:Invent, took responsibility for the error.
“This was my mistake. Because we have a lot of IP in our datacenters, we don’t typically show images of them in presentations,” Sherhart says.
It’s true. Unlike Google, Amazon doesn’t like to share pictures of the guts of its data centers. Sherhart says he searched for a generic data center picture, and accidentally turned up a Google photo. He says it’s since been fixed.
Amazon.com, Inc. is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone—and is the world’s largest provider of cloud infrastructure services (IaaS). Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.