Are Data Centers The New Service Hubs

Global carriers are being offered customized cloud services to multinational corporations and large ventures customers that require increased investment in data centers. The way users and enterprises use IT has drastically changed due to Cloud computing.

U.K.-based telecom market researcher Ovum reported that the

Hub Creation & Promotion Servicesinvestment in data centers and related infrastructures by large enterprises is becoming integrated into wider strategies that include additional service layers and customized functionality beyond traditional network services. The independent analyst firm said that data centers are becoming “strategic service hubs” for new enterprise IT and communications services.

Ovum said that based on the individual investment, different companies’ uses a different approach. Nearly all global telcos are combining their data centers within their home regions to expand into new regions with a single major data center location, Ovum Principal Analyst Mike Sapien said. This includes increasing their investment into fewer premium data centers globally and upgrading the facilities that house their advanced cloud services.

“This may seem like conflicting trends, but it is all about focus and concentrating on fewer, higher quality data centers to provide global advanced and cloud-based ICT services,” Sapien said.

For a long-term prospects for global expansion start with one primary regional location and then expand incrementally to meet customer demand, Sapien said.

A key factor in this investment trend will be the mix of ecosystem partners within the carrier data centers, Sapien said. The report suggests that global carriers will have to develop this ecosystem inside each data center and major region to provide global availability of their respective advanced, cloud services.

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