How does this arbitrage work? Are you familiar with search arbitrage?
A publisher hosts ads on a web site or blog, from the Yahoo Publisher Network or Google's AdSense program. The search engines pay for clicks on the ads hosted on the site or blog—they're essentially giving the web publisher a commission from the click fees they collect from their advertisers.
Once a web publisher or blogger has hosted ads on their site, the next step is to drive traffic to the site using a pay-per-click (PPC) ads that are displayed in search results. If you pay less for buying clicks than what you receive for the ads hosted on the site, then you've made an easy profit. In a nutshell, that's the essence of search arbitrage.
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