Over the last few years, North Carolina, USA has emerged as a growing hub for data center establishments. North Carolina seems to have sourced energy from coal and nuclear extracts, which is opposite to the desire of following greener sources. In spite of the use of exhaustive and non-renewable sources of energy, North Carolina has managed to grab the attention of Internet majors like Google, Facebook, Yahoo, eBay, Apple, and others.

Data centers which are huge energy guzzlers form a major chunk of the commercial power consumption. The environmental impacts caused by these data centers have become innumerable. The only question that arises is Will facilities such as North Carolina continue to attract the recent flag bearers of green energy? Or will the facilities that can provide more grid connected clean power oust the former facilities and win out?

Google when it first initiated the idea of constructing data centers at North Carolina, using clean green energy was never on the requirements list. Google’s officials exclaimed that the companies were to an extent ignorant about the green concept. They also said that Google has become more proactive and precautious.

After a few months, Facebook had considered the idea of constructing a data center at North Carolina. Similar to the condition of Google, Facebook too did not entertain any environment friendly activities in its campus. An article in the New York Times carried reports on the enormous amount of energy usage and wastage by data centers across the world. The data centers were infuriated looking at the negative tone and impact that this article was likely to cause. The Forbes magazine came out strong on these allegations, and in support with the data centers listed in the article. Google and Facebook seemed to be on top of the New York Times energy wastage hit list.

But by the time Apple had decided to set foot in the Carolina region, word about energy conservation had spread like wild fire. Apple was totally buoyed by the returns on using clean energy. It had started to set up solar farms, started using natural cooling, and eventually spread the awareness about clean power. Google plans to imbibe clean power into more than half of its data center facilities. Apple has

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taken a step further by planning to use 100% clean power either by direct consumption or clean power purchasing.

Data center operators look for low cost, reliable, and sustainable energy resources when choosing a site to establish a data center. Only when the operations start, do they realize the amount needed (which drastically rises with new service additions), and the energy saving norms that they need to adhere to. Data centers in the U.S. consume about 2% of the total country’s electricity consumption. This number will only increase with cloud and extra service additions.

Clean power like solar energy and wind are fairly reliable sources and a perfect fit for data centers according to the geographical conditions. Clean power has its own pros and cons. Solar energy can be used only when the sun shines, the devices used to store the converted energy are expensive, and need critical maintenance facilities. Another clean reliable source is the hydroelectric energy, which is available in abundance only in some parts of the state.

However, the Internet industry has made and is making some fastidious efforts in reducing their carbon emissions and carbon footprint. The objective of embracing green technologies, to an extent, has been achieved.

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