The rise of the end-to-end cloud. The sweeping successes many businesses have experienced with marketing clouds and HCM clouds are causing CEOs to take a fresh look at moving all of their business processes—not just the ones traditionally thought of as non-“mission-critical”—to the cloud.
Redefining “mission critical.” As modern SaaS application suites for HCM and marketing have generated huge new levels of business value via their enhanced capabilities and social/mobile optimization, CEOs are reclassifying marketing and HCM as mission-critical because of their specific and quantifiable links to revenue, customer engagement, and strategic execution.
Driving transformation. CEOs are embracing the cloud as a primary lever for end-to-end business transformation both internally and externally. Inside the company, CEOs realize that SaaS apps can be deployed enterprisewide rather than in isolated pockets, and externally, marketing cloud applications are transforming how companies connect with buyers, execute transactions, and develop long-lasting two-way engagements with them.
Unleashing financial insights. The venerable world of ERP is shifting rapidly from a complex back-office realm run by a small set of spe############ts who created a history book of financial information into a forward-looking tool for strategic analysis and opportunity.
what are profound manifestations of cloud, particularly areas?
