Cloud computing is triggering a stunning shift in how businesses operate. Modern SaaS applications for marketing, HR, and ERP are allowing companies to accelerate operations and engage more intimately with their customers thanks to heretofore unseen heroes in their ranks.
In the course of just a few years, this new generation of social/mobile SaaS applications with built-in analytics is redefining mission-critical business priorities while erasing the traditional distinctions between front-office and back-office activities.
These changes are essential for companies striving to remake themselves into smarter and faster-paced organizations that can move in lockstep with customers’ rapidly shifting requirements. And at the center of these dramatic transformations are SaaS applications that are easier to procure and install, that are upgraded more frequently, and that mirror the work styles of today’s businesspeople as well as consumers.
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